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Pay Per Click and Search Engine Optimization – A Perfect Marriage

28 décembre 2007 Laisser un commentaire

Pay per click or search engine optimization, which one should you use? Many view PPC marketing as a colossal waste of money while others disdain search engine optimization. In reality, the two marketing strategies form a perfect marriage.

Pay-Per-Click – PPC

PPC marketing is a love it or hate platform. For the “love it” crowd, PPC marketing is a way to get instant exposure and feedback on site designs. In a matter of minutes, you can start receiving traffic and adjusting your site to convert the traffic at the best rate possible. For those in the “hate it” crowd, bids are to high and one never knows how may of the clicks are fake and worthless.

Search Engine Optimization – SEO

As with PPC, seo marketing has its proponents and detractors. Those who love it look at the free traffic and glorious profitability of a site that converts the traffic at a decent rate. Detractors view seo as an unnecessary waste of time since it can take a year or more to get high rankings, particularly on Google. Detractors also argue that high listings are subject to changes in the search engine ranking process, which means you can lose your rankings.

So, who is right? In truth, both sides make accurate arguments. PPC is expensive and click fraud is an importantproblem. Seo produces free traffic, but it takes along time to get to the top and rankings are subject to the whims of search engine ranking changes. The truth, of course, is both marketing platforms should be used whenever possible.

Marketing Marriage

Every site is unique, but most should combine PPC and seo marketing as part of an overall internet marketing strategy. When starting out, the PPC campaign is critical for getting immediate traffic and tweaking the site to maximize conversions. At the same time, a seo campaign should be undertaken. As the site rises in search results, the PPC campaign should be fazed out for the relevant high listings.

PPC and seo marketing are not mutually exclusive. When married together as part of an overall marketing strategy, both platforms will deliver the goods.

About the author: Halstatt Pires, MarketingTitan

Catégories :Culture web

Google, la marque préférée des internautes dans 99 pays !

4 février 2007 2 commentaires

Le leader des moteurs de recherche en ligne est le roi du web ! Reuters vient de publier les résultats de l’enquête annuelle du site brandchannel.com…

google

Sur 3.625 des internautes interrogés dans 99 pays, Google est number one et devance même Apple, Youtube (entre-nous Youtube est à Google, donc…), Wikipedia l’encyclopédie en ligne gratuite et la chaîne américaine de café Starbucks.Par contre, en analysant les résultats dans le détail, ce top 5 varie selon le continent interrogé :
1 358 européens et africains, il s’agit d’Ikea qui est numéro 1 ! Viennent ensuite Skype, Nokia, Zara et Adidas.
1 595 participants des Etats-Unis et du Canada ont choisi YouTube, Google, Starbucks et Wikipedia
581 participants de l’Amérique Latine, ont choisir Corona et Bacardi pour les deux premières classes. Ensuite viennent l’opérateur de téléphonie mobile movistar, le brésilien Havaianas et le conglomérat Bimbo.
Enfin 1 420 participants de l’Asie-Pacifique ont sélectionné Sony. Il est suivi du constructeur automobile Toyota et du groupe bancaire HSBC. Samsung et Honda arrivent ensuite.
Et vous, quelle est votre marque préférée sur le net ?

Catégories :Google, Moteurs de recherche
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